Before I rush off for some R&R on vacation, I wanted to let you all know about a really exciting retail rewards program that I’ve started at Swan's Studios. For every $100 you spend on salon retail product, you will receive $5.00 off your next purchase. I firmly believe in the products that I carry in my salon. These products include Framesi Color Lover products, Framesi BY and Crew styling products, and more.
Framesi Color Lover is a highly protective line of shampoos and conditioners, formulated to combat fading and prolong cosmetic coloring, deeply moisturizing, to keep the hair feeling soft, shiny, and radiant. Effectively specific to give the best result on every type of color-treated hair: fine (Color Lover Volumizing), coarse (Color Lover Moisture Rich ), curly (Color Lover Curl) or straight (Color Lover Smooth Shine).
American Crew - my great men's hair product line. Click here for more information.
Kendra - dandruff shampoo, clarifying shampoo, dry shampoo
Framesi ID - click here for more information on these great styling products.
Please let me know the next time you are in the salon if you need to restock on any product or feel you need to try something new. I’d be happy to make a recommendation.
Story of the Month - Product Diversion
consultant and hair stylist it is important for me to educate my clients on what product diversion is and how it impacts you as a consumer and me as a hairstylist.
What exactly is product diversion?
By definition, diversion is when products designed and meant for exclusive distribution at a specific store end up on the shelves of an unintended store. In terms of the beauty industry, diversion occurs when professional salon products like Matrix or American Crew are sold at non-salon locations.
Is product diversion illegal?
Unfortunately, no. There are breaches in contracts between manufacturers and distributors as a result of the diversion, but a vendor cannot demand the removal of their product from an unauthorized store.
How do I spot diverted products?
The next time you are at your local retail store, look at the labels of the products in the “Professional Hair Care” section. Products that have the phrase “for sale in professional salons only” or “guaranteed only when purchased in a salon” have been diverted. Any professional product you find outside of a salon is diverted and thus not guaranteed to be at the same level of quality as those found in the salon.
Why should I care about product diversion?
Diverted professional products are obtained through the “gray” or “black” market. In many instances these products have been found to be old, counterfeit, or containing harmful bacteria. These products may not be safe to use and are not guaranteed by the manufacturer.
Aren’t the products at the store cheaper than at my salon?
This is a common misconception. Diverted products tend to go through many channels during the black market process. In the end, this makes the prices higher and allows the diverters to make more money. Sometimes the product can cost up to twice as much as you would pay in a salon! For example:
Paul Mitchell Super Skinny Serum
Manufacturer suggested retail price: $16.95
Mass retail price: $28.99
Why not make hair-care products available everywhere?
Professional salon products have been specially developed for your individual hair type. These products need recommendations by a professional stylist who has been trained to do so. Your stylist can make educated product recommendations for your specific situation and show you exactly how to use it. You can’t find this expert advice in a drug store.
How can I help fight against diversion?
Buy professional hair-care products ONLY at your salon. Make sure your support goes to companies that are part of the solution, not part of the problem. Purchase non-diverted lines as opposed to heavily diverted products.
For more information on product diversion click here.