Tuesday, March 7, 2017

Should I Do This?

HairQueen News:

Should I, a hairstylist and small business owner of over thirty years, "do" social media?

"They" say we should, but quite honestly with my hours behind the chair, the time it takes to run my businesses, and the desire to have a decent work, life balance I question the if, what, how, why and when of social media.

If I post, or Madison, my marketing assistant posts a picture, a quote, an article, are we helping anyone?  I'd like to think we are.

What should we post? Before and after pictures, hairstyling and/or business tips, product news...or do people already have enough resources for this information?

How should I post, how often, where...Facebook, Instagram, Pinterest, LinkedIn?

Why should I post? For me, for you, for the public?

When should I post? Does the time of day, the day of the week matter?

This is what I am thinking about as Winter winds down and Spring begins.....

I'd love your feedback on this topic. Let's talk face to face next time you are in the chair! Or feel free to respond to this blog or send me an email, please.

Madison and I will share any feed back next month.  BTW Madison is my virtual assistant from Freedom Makers. Freedom Makers is owned by my client Laura Renner for more information on Freedom Makers check out their website, (http://www.freedom-makers.com/).

Promotion of the Month:

I love a promotion as much as anyone.  How about I offer you 10% off all the salon products you purchase from me in the month of March? 10% is a nice little savings for you as you shop local and buy good stuff for your lovely head of hair!

Madison reminded me that for this month's blog, people mentioned having more product recommendations, for thinning hair, for volume, etc. 

Thinning hair is a tough one.  

There is thinning hair and there is hair that is thin, the difference is, thinning hair is hair loss and hair that is thin is hair that is fine.  You could have a full head of fine hair; sometimes nice and full and sometimes not.  

Hair loss is a different story all together.

If you have fine hair, it is important to get regular haircuts and to use products for fine hair.  If you have hair loss, working with a good hairstylist and a trusted doctor is the best remedy.

Client Corner:  

The Client Corner, this is an important feature of my Blogg because without clients I am a person with scissors.  

Over the years, I have a accumulated a fabulous roster of clients.   There are my current clients, my previous clients, and my future clients (the ones I have not met yet).

Recently, one of my wonderful longtime clients and I had an email exchange about her leaving me; she said I could quote her so her it is:

"Apologies for lagging so long before I wrote. I recently got my first haircut without you! *shocker* Yes, I have let my hair go unfortunately for far too long, and I finally updated my hair! It was time to transition my move to the south bay and truly move here. I'm sorry we never officially celebrated our last cut together and said good-bye in person. It's been great several years that you've taught me how to care for my hair and style my hair. I have been a client of yours since Topps Salon and it's also been wonderful to see what a strong business women you are through all your transitions".  Jen

Runs Businesses with Scissors:

The salon industry is not for the faint of heart and yet it is filled with hairstylists with big, big hearts.  

I believe, because of this, we must take the time to work "on" our businesses as well as "in" our businesses

This is something I have years of experience with and bring to to the table  as a Business Coach.  

I recently had a lovely compliment from a former employee, this is what she said as she shared about her ten year anniversary in the salon industry.

"Last month marked my ten year anniversary of receiving my cosmetology license. Wow. Best decision I ever made! This career saved me when I was drowning in depression and self doubt. But I had finally found it! What I had been searching for for what felt like forever. A purpose. And I found that it came so natural to me! And Not only I, but others thought I was good! Everyone could see it. I had pride for something in my life. In something people entrusted and even paid me to do! And I made beautiful relationships with the most awesome artistic people. Most are still a part of my life to this day. Thank you Amina Kahealani and Lacey Weinberger for helping me survive cosmetology school in the first place and continuing to be inspirations to me in both our careers and in life. 

Thank you Suzanne D. Van Houten for being the mentor I never thought I'd get the chance to experience even if I didn't see it in the beginning. I still refer back to your wisdom all the time and I'm so happy to call you a friend and even coworker on occasion! 

Wow 10 years and I still love what I do just as much as when I started! I'm running my own life and my business on my terms and it's an amazingly freeing feeling:) I continue to meet new people that inspire me every day and I thank all of you as well. You know who you are. Here's to another 10!!!" - Gina

Seriously if you want to grow your business in 2017 let's talk soon!

Have question on how to set and achieve your professional goals? Feel free to make an appointment with me. You can reach me at 510-545-2955 or suzanne@suzannevanhouten.com.

Thursday, January 12, 2017

A New Year, A New Beginning!

The New Year is finally here! A New Year is like having a fresh start and a chance for change! It’s always important to continually improve and become even better than before! I definitely believe in continuous improvement! Stalemate is NOT where you want to be. Work toward progression! Work toward success! 

Everyone knows that it’s tradition to create new goals for yourself for the upcoming year. Take some time to reflect on this past year. What have been the ups and downs? What were your accomplishments and what goals to you still want to work toward? This is a perfect time to evaluate what areas you feel you need/want to work on most and make a plan for yourself! A plan provides a chance of success!

For my hair clients and friends: 

How would it feel if you started this year with a new, strong, BOLD look! Everyone considers a change in their “look” occasionally. How would it feel if you actually took the chance to go through with it! You may provide yourself with even more self-confidence, hold yourself a little higher, and feel even better every time you walk out the door. Not to mention, it’s simply a lot of fun to make a change! I would LOVE to take a part in making your dream come true for having a new “Do”. If you want to book an appointment, please go through this website https://www.vagaro.com/suzannevanhouten#.UlXbpBD4KbI Or contact me at 510-545-2955.   

For my business consulting clients:  

How would it feel to set a goal for your business of how much profit you want to make and how much growth you want to achieve, and actually make it there! I can help you get there step by step. All you need to do is book a consulting appointment on this website https://www.vagaro.com/suzannevanhouten#.UlXbpBD4KbI (Click Services and Book under Business Consulting) Or contact me at 510-545-2955.

I look forward to speaking/meeting with you.

Have an amazing start to this New Year!

In deepest gratitude and love,



Tuesday, December 20, 2016

Happy Holidays!

Wishing you a Happy Holiday and a joyful New Year! 

Let us all be prepared for this New Year and grab a hold for the ride! Make 2017 a fulfilling year.

During this Holiday Season, as you dash back and forth from party to party and getting all of your shopping and preparations done, it can be hard coming up with an easy quick hairstyle that isn't a boring ponytail. Here are some ideas of what other's are doing as shown on Yahoo. 

Maybe you'll like to have a short hairstyle with parted hair slicked to the side as seen above. Or, maybe you prefer a more wavy, low-key look as shown below. You'll just keep twisting and add bobby pins where needed.

Don't want your hair up? Then just leave it down and add your favorite hair accessories to amp up your everyday style. 

Getting frustrated with your curls? Try wrapping a few face-framing pieces of hair around a curling iron to define your beautiful curls!

Want your hair off the back of your neck? Just throw your hair up in a quick bun!

There are many great hairstyles you can do even in the last minute! Don't lose hope. You'll look great whatever you do! Need any more help and ideas? Contact me. My information is below.

Promotion of the Month

I am still offering a December special for you, my hair clients, and you, my consulting clients.

To my hair clients: Need some extra hold and shine? You may purchase any of my Framesi Hairspray and Shine Products for 10% OFF! Make your look last throughout the day with a little extra shine and a lot of hold!

To my consulting clients: The New Year is only a couple weeks away! Now is the time to plan your Business Goals for 2017!


You may contact me by phone, 510-545-2955, or email me at suzanne@suzannevanhouten.com to book a Consulting Appointment!

Oh, and as always, to make or change your appointments, please visit my booking website at: https://www.vagaro.com/suzannevanhouten#.UlXbpBD4KbI .

May this season and your future be bright!

In deepest gratitude and love,



Thursday, November 10, 2016

What, Summer Is Over!

HairQueen News

Gosh, it has been a while since I have written a blog. In fact it was in the Summer, in July. Now it is Autumn, and so much has happened.

Happily, my lovely daughter got engaged, so I get to be the mother-of-the bride! No, I’m not doing the hair for the wedding day. I am going to get my hair done, and I’m so excited.  Stay tuned for wedding updates.

Sadly, my dearest brother passed away.  His name was Kevin and I was very fond of him.  The good news about being self-employed is one must carry on. The bad news about being self-employed is one must carry on.  

Last, but not least, because of changes in the crew at Swans Studios, we did a little construction and Swans Studios is even better than before.

What a whirlwind summer in the wheel of my personal and professional life. 

I am humbled by the wonderful support of my family, friends, and you my clients, as I've celebrated and mourned and managed and struggled and carried on.

Thank you, thank you.

Promotion of the Month

As we go into the holiday season, your hair may need a little extra hold and shine. For November, I will be offering 10% off all my Framesi Hairspray and Shine Products. Make your look last from morning 'til evening with a little extra shine and a lot of hold!

Runs Businesses with Scissors

Now is the time to plan your Business goals for 2017! 

Now is the time to review how your current year is going, to check that you are on track with your goals. This is the "work on your business" part of being a small business owner. It is not the sexy part, but it is the part that gets you to the business of your dreams!  

Do you need a little help getting there? Let's talk! Call me and tell me about your situation. 510-545-2955 or email me at suzanne@suzannevanhouten.com.

Wednesday, July 6, 2016

Grateful For The Summer And Grateful For You

HairQueen News

It's summertime! And that means it's time to relax and enjoy the sun! It also means it's time to protect your skin and hair with sunscreen and clarifying shampoo. Last summer, I wrote about hair care during the hot months. This summer I'm offering a little tutorial on a classic summer style!

How-To: Summer Beach Waves

Always wanted to sport that spent-the-day-at-the-beach look? Now you can!
  1. Spray Color Lover Hair Primer 11 on wet hair and apply BY Sparkling Mousse Flexible Hold on the roots. 
  2. Blow dry naturally. 
  3. With the flat iron and I.Dentity Protect.it shape the lengths without making curls, but just twisting the sections alternating clockwise and counterclockwise movements. 
  4. Smooth the fringe. 
  5. Open the sections with your fingers and finish with BY Black Lava Hair Spray Mega Hold

Promotion of the Month

This month I'm offering a promotion on my entire Kenra line: 

Buy one get one 15% off! 

Kenra Clarifying Shampoo

Kenra Dandruff Shampoo 

Kenra Dry Shampoo

Kenra Travel Hairspray

So if you need a shampoo to remove chlorine or help with a dry scalp or to save you time on your travels, we have you covered with Kenra.

Tuesday, June 14, 2016

2016 Mid Year News from Near and Far

HairQueen News

Father's Day is just around the corner, so this month we're focusing of the men in our lives! Men's hairstyles and hair products are often overshadow in today's world, but they are just as important as women's hairstyles and products!

Promotion of the Month

So this month, I'm offering a special promotion for the entire American Crew product line, designed specifically for men's hair (but that doesn't mean women can't use it too!)

Buy 1 American Crew product, receive 10% off.
Buy 2 American Crew products, receive 15% off.
Buy 3 American Crew products, receive 20% off.

NO Foil Highlights NO Fooling

Would you like a shimmer highlight or two?  New from Framesi Shimmer DeColorB - 5 Minute Highlights from start to finish.

My client Leann says "I absolutely love my Shimmer Highlights!!! So fast! No foil wraps!! And another great hair cut.  You are the best Suzanne! Thank you!"

Thanks Leann!!

Trends from Korea

My assistant Misha recently returned from a trip to South Korea and I asked her to report trends she noticed there. Here's what she saw:

While much of Korean culture idealizes Western beauty trends, a few differences did stand out to me.

  • Almost all women in Korea wear their hair long and color it lighter shades of brunette. It was rare to see any women wearing their hair shorter than shoulder length or in it's natural black color, let alone both at the same time! These long bangs were also popular, as they enhanced the Korean trend towards the "babydoll" style

Misha in Korea

  • I wear my hair in a pixie style and in my natural black hair color and I felt like there was always at least one Korean staring at me because of my hair. In fact, one woman thought I was entering the wrong bathroom because my pixie haircut looks like a man's cut!
  • PS - I use American Crew Forming Cream in my hair everyday and I love it! It allows me to style my hair how I like without making it too stiff. I encourage everyone to take advantage of this month's promotion!

  • It was also common for young Korean men to color their hair lighter shades of brunette. A very trendy hairstyle was a shaggy slanted rendition of an undercut and bowl cut.

  • My personal favorite hairstyle I saw in Korea was of a bartender I met. She had unusually short hair compared to most Korean women I met and I thought it suited her perfectly.

Running Businesses with Scissors

I am so excited to have Misha's report of hair trends in Korea.  Thank you Misha for your great reporting!  And I am super excited to be able to offer Shimmer by Framesi.

It's fun behind the chair and to keep that momentum going I know I must work on my business as well as in my business.

I recently joined a non-profit Working Solutions as a Business Consultant. I look forward to helping Working Solutions Salon clients grow and prosper in their businesses.

This month I will be doing my own mid year check in with my salon and consulting businesses.  Sort of like a Well Business Check.  I will create a check list and review all areas of my businesses so that I can enjoy the summer and prepare for the Fall.

I'll let you know how it goes...  

And if you need a tune up don't forget to contact me and we can see how your mid year Well Business Check checks out. You can reach me at 510-545-2955 or suzanne@suzannevanhouten.com.

"Keep an eye on your dream business before it becomes your worst nightmare.  The pace of the pack is the pace of the leader. You can do it and you don't have to do it alone"

Thursday, April 28, 2016

It's Never Too Late Too Learn Something or Try Something New

HairQueen News

This April I attended the Spring Style Hair show in San Jose, CA. It was fun to wander the exhibit halls, chat with colleagues from Framesi and to attend a hair color class on techniques for Balayage.  It's true you are never too old too learn and it's never too late to get out of a rut whether you are in or behind the chair. It is humbling, fun, and freeing to discover new ways to bring high-lights and low-lights to the wonderful heads of hair I am privileged to serve every day. 

Trends of the Season

It's officially Spring! That means it's time to sport those Spring trends!

Choppy Lob

A great laid-back look to pretend you just spent all day at the beach.  Great angled, tousled bobs with balayage.

Fringe Baby Bangs

A quick way to change up your look for the Spring season.  Nice bold color for bold fringes.

Icy Buzzcut

For the boldest of the bold, there's this look straight from the Spring 2016 fashion runway shows.  Love this close crop.

Product of the Month

For the month of May, enjoy a 10% discount on all hair brushes/combs/rollers and hot tools!

A good brush is good for your scalp and good for your hairstyle.

Velcro rollers and back.

A good dryer saves drying time

Let's talk brushes and combs next time I see you!

Question & Answer Corner


Is it true it can take hours to go from dark to light? Is that why it costs so much?


Yes it's true for both the time and the money.  Many beauty blogs and magazines are showing brunettes that are super light or have multi-colored hair such purple and blue.  These are looks that take several processes and lots of bowls of hair color and or bleach.  For virgin hair, it can be a faster process but for clients with previously coloured hair the service can take longer depending on how many levels of lift are needed to remove the artificial pigment.  Let's talk reality before you become a blond bombshell or a rainbow goddess.

Runs Businesses with Scissors

We made it through Tax Season--now what!  First take a breather and then take a look at your business through the eyes of your clients, employees and neighbors.  April is a good time to spring clean.  Here is an  check list to get you started:

  • If you have a store front, is it appealing?
  • Is your signage clean and visible?
  • Is the lobby, front desk clear of clutter?
  • Is your inventory up to date or dated?
  • Are the work areas free of dust and dullness?
  • Are you sporting a fresh cut and or color?
  • Are your services priced accordingly?
  • Do you have your promotions planned?
  • Do you have your time off planned?
  • Do you have goals for yourself and your team so you can call thrive?

Is this list overwhelming? Do you need help? Let's talk, call me to set up a time to tell me about your situation? Contact me at 510-545-2955 or suzanne@suzannevanhouten.com to set up a consultation.

Client Corner

James Jordan

I have been working in the San Francisco Bay Area technology industry for almost twenty years.  My expertise comes from years of managing SEO projects for ad agencies, web companies, and small businesses.  My business can be found at www.bayareaseoservices.net

I have seen our local brick and mortar small businesses challenged by global businesses who take advantage of the internet to crowd out our community resources.

Believe it or not the playing field can be leveled.  BAY SEO knows a focused dedicated team of SEO professionals can get you the attention you deserve on the search engines.

I have assembled a behind the scenes team of writers, developers, marketers, and designers who will help us level that playing field.