Thursday, November 10, 2016

What, Summer Is Over!

HairQueen News

Gosh, it has been a while since I have written a blog. In fact it was in the Summer, in July. Now it is Autumn, and so much has happened.

Happily, my lovely daughter got engaged, so I get to be the mother-of-the bride! No, I’m not doing the hair for the wedding day. I am going to get my hair done, and I’m so excited.  Stay tuned for wedding updates.

Sadly, my dearest brother passed away.  His name was Kevin and I was very fond of him.  The good news about being self-employed is one must carry on. The bad news about being self-employed is one must carry on.  

Last, but not least, because of changes in the crew at Swans Studios, we did a little construction and Swans Studios is even better than before.

What a whirlwind summer in the wheel of my personal and professional life. 

I am humbled by the wonderful support of my family, friends, and you my clients, as I've celebrated and mourned and managed and struggled and carried on.

Thank you, thank you.

Promotion of the Month

As we go into the holiday season, your hair may need a little extra hold and shine. For November, I will be offering 10% off all my Framesi Hairspray and Shine Products. Make your look last from morning 'til evening with a little extra shine and a lot of hold!

Runs Businesses with Scissors

Now is the time to plan your Business goals for 2017! 

Now is the time to review how your current year is going, to check that you are on track with your goals. This is the "work on your business" part of being a small business owner. It is not the sexy part, but it is the part that gets you to the business of your dreams!  

Do you need a little help getting there? Let's talk! Call me and tell me about your situation. 510-545-2955 or email me at

Wednesday, July 6, 2016

Grateful For The Summer And Grateful For You

HairQueen News

It's summertime! And that means it's time to relax and enjoy the sun! It also means it's time to protect your skin and hair with sunscreen and clarifying shampoo. Last summer, I wrote about hair care during the hot months. This summer I'm offering a little tutorial on a classic summer style!

How-To: Summer Beach Waves

Always wanted to sport that spent-the-day-at-the-beach look? Now you can!
  1. Spray Color Lover Hair Primer 11 on wet hair and apply BY Sparkling Mousse Flexible Hold on the roots. 
  2. Blow dry naturally. 
  3. With the flat iron and I.Dentity shape the lengths without making curls, but just twisting the sections alternating clockwise and counterclockwise movements. 
  4. Smooth the fringe. 
  5. Open the sections with your fingers and finish with BY Black Lava Hair Spray Mega Hold

Promotion of the Month

This month I'm offering a promotion on my entire Kenra line: 

Buy one get one 15% off! 

Kenra Clarifying Shampoo

Kenra Dandruff Shampoo 

Kenra Dry Shampoo

Kenra Travel Hairspray

So if you need a shampoo to remove chlorine or help with a dry scalp or to save you time on your travels, we have you covered with Kenra.

Tuesday, June 14, 2016

2016 Mid Year News from Near and Far

HairQueen News

Father's Day is just around the corner, so this month we're focusing of the men in our lives! Men's hairstyles and hair products are often overshadow in today's world, but they are just as important as women's hairstyles and products!

Promotion of the Month

So this month, I'm offering a special promotion for the entire American Crew product line, designed specifically for men's hair (but that doesn't mean women can't use it too!)

Buy 1 American Crew product, receive 10% off.
Buy 2 American Crew products, receive 15% off.
Buy 3 American Crew products, receive 20% off.

NO Foil Highlights NO Fooling

Would you like a shimmer highlight or two?  New from Framesi Shimmer DeColorB - 5 Minute Highlights from start to finish.

My client Leann says "I absolutely love my Shimmer Highlights!!! So fast! No foil wraps!! And another great hair cut.  You are the best Suzanne! Thank you!"

Thanks Leann!!

Trends from Korea

My assistant Misha recently returned from a trip to South Korea and I asked her to report trends she noticed there. Here's what she saw:

While much of Korean culture idealizes Western beauty trends, a few differences did stand out to me.

  • Almost all women in Korea wear their hair long and color it lighter shades of brunette. It was rare to see any women wearing their hair shorter than shoulder length or in it's natural black color, let alone both at the same time! These long bangs were also popular, as they enhanced the Korean trend towards the "babydoll" style

Misha in Korea

  • I wear my hair in a pixie style and in my natural black hair color and I felt like there was always at least one Korean staring at me because of my hair. In fact, one woman thought I was entering the wrong bathroom because my pixie haircut looks like a man's cut!
  • PS - I use American Crew Forming Cream in my hair everyday and I love it! It allows me to style my hair how I like without making it too stiff. I encourage everyone to take advantage of this month's promotion!

  • It was also common for young Korean men to color their hair lighter shades of brunette. A very trendy hairstyle was a shaggy slanted rendition of an undercut and bowl cut.

  • My personal favorite hairstyle I saw in Korea was of a bartender I met. She had unusually short hair compared to most Korean women I met and I thought it suited her perfectly.

Running Businesses with Scissors

I am so excited to have Misha's report of hair trends in Korea.  Thank you Misha for your great reporting!  And I am super excited to be able to offer Shimmer by Framesi.

It's fun behind the chair and to keep that momentum going I know I must work on my business as well as in my business.

I recently joined a non-profit Working Solutions as a Business Consultant. I look forward to helping Working Solutions Salon clients grow and prosper in their businesses.

This month I will be doing my own mid year check in with my salon and consulting businesses.  Sort of like a Well Business Check.  I will create a check list and review all areas of my businesses so that I can enjoy the summer and prepare for the Fall.

I'll let you know how it goes...  

And if you need a tune up don't forget to contact me and we can see how your mid year Well Business Check checks out. You can reach me at 510-545-2955 or

"Keep an eye on your dream business before it becomes your worst nightmare.  The pace of the pack is the pace of the leader. You can do it and you don't have to do it alone"

Thursday, April 28, 2016

It's Never Too Late Too Learn Something or Try Something New

HairQueen News

This April I attended the Spring Style Hair show in San Jose, CA. It was fun to wander the exhibit halls, chat with colleagues from Framesi and to attend a hair color class on techniques for Balayage.  It's true you are never too old too learn and it's never too late to get out of a rut whether you are in or behind the chair. It is humbling, fun, and freeing to discover new ways to bring high-lights and low-lights to the wonderful heads of hair I am privileged to serve every day. 

Trends of the Season

It's officially Spring! That means it's time to sport those Spring trends!

Choppy Lob

A great laid-back look to pretend you just spent all day at the beach.  Great angled, tousled bobs with balayage.

Fringe Baby Bangs

A quick way to change up your look for the Spring season.  Nice bold color for bold fringes.

Icy Buzzcut

For the boldest of the bold, there's this look straight from the Spring 2016 fashion runway shows.  Love this close crop.

Product of the Month

For the month of May, enjoy a 10% discount on all hair brushes/combs/rollers and hot tools!

A good brush is good for your scalp and good for your hairstyle.

Velcro rollers and back.

A good dryer saves drying time

Let's talk brushes and combs next time I see you!

Question & Answer Corner


Is it true it can take hours to go from dark to light? Is that why it costs so much?


Yes it's true for both the time and the money.  Many beauty blogs and magazines are showing brunettes that are super light or have multi-colored hair such purple and blue.  These are looks that take several processes and lots of bowls of hair color and or bleach.  For virgin hair, it can be a faster process but for clients with previously coloured hair the service can take longer depending on how many levels of lift are needed to remove the artificial pigment.  Let's talk reality before you become a blond bombshell or a rainbow goddess.

Runs Businesses with Scissors

We made it through Tax Season--now what!  First take a breather and then take a look at your business through the eyes of your clients, employees and neighbors.  April is a good time to spring clean.  Here is an  check list to get you started:

  • If you have a store front, is it appealing?
  • Is your signage clean and visible?
  • Is the lobby, front desk clear of clutter?
  • Is your inventory up to date or dated?
  • Are the work areas free of dust and dullness?
  • Are you sporting a fresh cut and or color?
  • Are your services priced accordingly?
  • Do you have your promotions planned?
  • Do you have your time off planned?
  • Do you have goals for yourself and your team so you can call thrive?

Is this list overwhelming? Do you need help? Let's talk, call me to set up a time to tell me about your situation? Contact me at 510-545-2955 or to set up a consultation.

Client Corner

James Jordan

I have been working in the San Francisco Bay Area technology industry for almost twenty years.  My expertise comes from years of managing SEO projects for ad agencies, web companies, and small businesses.  My business can be found at

I have seen our local brick and mortar small businesses challenged by global businesses who take advantage of the internet to crowd out our community resources.

Believe it or not the playing field can be leveled.  BAY SEO knows a focused dedicated team of SEO professionals can get you the attention you deserve on the search engines.

I have assembled a behind the scenes team of writers, developers, marketers, and designers who will help us level that playing field.


Thursday, March 31, 2016

April Showers

HairQueen News

It is Spring and time to think about a Spring Haircut or Fresh Spring Hair Color.  Recently I took a Balayage Class to freshen up my color skills.  Balayage means to "sweep" or "paint" in French.  With this technique I am able to create softer less noticeable regrowth lines.  This is especially helpful for blond and silver haired clients. The principal idea being less is more when creating soft natural looks.  Although of course as is often the case to create something simple takes time, technique, and expertise.  If you would like find out if this technique is right for you, let's talk at your next hair appointment.

In the meantime here is a recent example of a Balayage for a Brunette whose hair I have been reverting from all over Color to Prestige Silver and Brunette.

For hair appointments, contact me at 510-545-2955 or or go on line to

Thursday, March 24, 2016

Stress-Free Tax Season

Runs Businesses with Scissors

Tax season is a stressful time of year for everyone, but especially for small business owners and entrepreneurs.

It's this time of year that I like to focus on de-stressing. These are my tips for staying stress-free during tax season:

  • Make a cup of tea and review all your income and expenses for 2015.
  • Hire a professional bookkeeper to review that all your income and expenses are sorted out properly.
  • Hire a Certified Public Accountant and give everything from your bookkeeper to the CPA
  • Be prepared to answer questions from the bookkeeper and the CPA.
  • Don't cry if this is overwhelming, as a small business owner you wear a lot of hats - Chief Financial Officer is only one of them.
  • Contact Suzanne** and set up an appointment so she can help you get organized for next year.
  • Remember you know more than you think you do!

Client Corner

This month's client is Kyra from Vermeulen & Co:

Kyra's professional story starts in her teens when she fell in love with theater and costume design. Her love of the arts, especially modern fashion and historical costuming, has been balanced by practical skills in business and accounting.  A California native, she wrote her Bachelor’s thesis on sustainable fashion and is passionate about making a positive global ecological impact around how people select and buy clothing.

Along with Co-founder, Bree Hylkema, she launched Vermeulen & Co. in 2012 with a commitment to Slow Fashion.  The casually elegant clothing combines fit and function with an easy, polished style and is designed and sewn locally (in the Oakland Bay Area), in shapely sizes ranging from 2-18.  High-quality fabrics such as organic cotton, silk, Tencel, and wool lend both a luxurious feel and sophisticated look to take you from a day at the office to a gallery opening or night on the town.
Visit the website at to see current offerings. For a free private fitting appointment in their Oakland studio, email


Question: Do I have to keep on recruiting for new talent?

Answer: Yes, it is hard to predict when a member of your staff will decide to move on, open their own business, or find a different opportunity that works for them.  It is best to recruit consistently and when need be, recruit like mad.  New talent can come from many different parts of our lives. One of the best employees I have ever had was introduced to me by a friend of a friend of my neighbor.  I did not need a stylist at the time but I said I would talk to him, we still work together today.  It is important to keep recruitment as one of the tools in the "working on your business" rather in than "in your business" tool kit.

** If you need help de-stressing your business life, contact me at 510-545-2955 or to setup a consultation.

Thursday, February 25, 2016

Two Heads are Better Than One

Runs Businesses with Scissors

I have noticed as a long time business owner that I need to know how to do a little bit of everything. I need to make sure every aspect of my business is running smoothly, so it's up to me to not only be a skilled hairstylist, but to also be skilled in

  • business management
  • bookkeeping
  • marketing
  • human resources
  • financial operations
  • inventory
  • communications
  • licensing etc.
This is why it's so important to diversify your skills, while continuing to hone your specialty skill.

For me, my specialty skill is hairstyling. As a business owner, over the years through trial and error and shear determination it turns out I have developed many complementary skills that have helped my businesses be successful.  One of the best decisions I ever made was to hire myself a business consultant many years ago.  My consultant has guided me through many trials and tribulations, successes and failures, celebrations and losses.

As artists and entrepreneurs, we often excel in our passion, but we also need to develop these other business skills to ensure our success. Without proper business management, bookkeeping, marketing, etc, a business cannot succeed, regardless of how passionate you may be.


After decades as a business owner, I have enjoyed consulting with my consulting clients and I am eager to share my knowledge with others, which is why I'm offering a promotion to my consulting clients!

Refer a friend, and after they come in for their first consulting session, both of you will get 50% off your next session!

February is the month of love, so show some love to yourself, your business and a fellow business pal. The two of you can grow your businesses together!

Client Corner

This month's Client Corner is showcasing Kelliane Parker:

Kelliane is co-founder of Time To Go Social. TTGS is a boutique social media and digital marketing agency serving small, independent businesses. Kelliane has spent the last 2 decades providing education and support to small, local businesses. Her company specializes in teaching small businesses how to successfully run their own social media and digital marketing. She and her business partner, Julie Mitchell do this through workshops or one on one consulting, personalized to each individual business needs. Whether you need to build an editorial calendar, set up Hoot Suite or just learn about engagement and social listening, they have a solution for your business needs.

Check out Time To Go Social at



How do I avoid burnout now that I have my dream business but it feels like a bit of a nightmare? Help, help, help!!


First, pat yourself on the back for admitting that you are feeling fed up and overwhelmed by wearing all the hats of a business owner.  Take a deep breath and give me a call to tell me about your situation.  Together we can create a plan to get you back to your love affair with your wonderful business.  The plan may look different to what you expect but then again doesn't your business look different to how you expected?

You do not have too do this alone.

Call or email now. You can reach me at 510-545-2955 and